Chapter 01 | Être Canine × British Vogue: Jet Set Pets

We believe that caring well for a dog should be as considered as caring well for ourselves.

Être Canine opens with its first media campaign, now appearing in British Vogue Retail: Pets, introducing the maison's vision as we prepare for our official launch this autumn.

Created for the dog who is kept well, Être Canine brings together considered wellness rituals and enduring objects through a distinctly Continental perspective. Thoughtful design, uncompromising formulation, and quiet luxury in equal measure.

Équilibre, our six-strain probiotic soft chew, will introduce our approach to canine wellness through carefully selected ingredients, transparent formulation, and standards that do not compromise.

The campaign is live now at https://www.vogue.co.uk/vogue-retail/gallery/pets

British Vogue Media Campaign, August 2026 Issue. Released 14 July 2026.